Our Mission

We're so happy you asked! The name comes from the idea of the butterfly effect, which is based on the idea that the world is interconnected, meaning that a single small event (like a gentle butterfly flapping its wings) can influence a larger and more complex system. When looking at that in a business sense, it refers to the fact that small actions over time produce significantly larger positive results on your strategic picture. Paper Kite is named after a large, beautiful butterfly found across different parts of the World. Whilst the Paper Kite butterfly is named one of the most striking butterflies, it is adaptable, resilient, and displays a rhythmic flutter, symbolising the connection and consistency in everything we do.