Our Mission
At Paper Kite Media, our mission is simple: to drive sustainable growth for B2B businesses by placing buyer trust at the forefront of your strategy.
Meet The Founder
Robyn is an experienced marketer with a wealth of experience building cross-channel media strategies for complex, global, world-class B2B organisations with multiple business units. Truly passionate about building trust and strong valuable relationships, Robyn places this proudly at the heart of all her strategies.
She now helps B2B brands build a network of social advocacy via trusted industry influencers, helping to elevate their employees’ social presence, and leveraging customer stories.
Why 'Paper Kite'?
We're so happy you asked! The name comes from the idea of the butterfly effect, which is based on the idea that the world is interconnected, meaning that a single small event (like a gentle butterfly flapping its wings) can influence a larger and more complex system. When looking at that in a business sense, it refers to the fact that small actions over time produce significantly larger positive results on your strategic picture. Paper Kite is named after a large, beautiful butterfly found across different parts of the World. Whilst the Paper Kite butterfly is named one of the most striking butterflies, it is adaptable, resilient, and displays a rhythmic flutter, symbolising the connection and consistency in everything we do.
Robyn's curiosity to learn and share new learnings around all things B2B marketing has always shown, sharing expert knowledge with clients, particularly around Influencer Marketing, where she led the way successfully piloting Influencer Marketing programs for a number of clients.
Matt Ramsay, Head of Media Growth EMEA
CONNECT ON lINKEDIN
Interested in learning more? Our Founder, Robyn regularly posts helpful content on LinkedIn and would love to connect.