Sales stagnating? Painfully long sales cycles followed by missed opportunities? We hear you. Buyers are becoming more cautious and looking for more validation in the research phase of their decision-making. Building a network of voices to advocate for you can amplify your brand and build trust with buyers.
A growing tactic in B2B, influencers can be anyone who holds authority in your industry. By partnering with these influential people, your brand benefits from their endorsement, their credibility and effectively reaches your target audience with engaging content.
Boosting employees' personal brands strategically leverages the relationships and communities they have on LinkedIn. They can positively impact the way external or internal audiences view, interact, or form opinions about your brand, product, or services, whilst also finding, nurturing and converting leads.
Leverage stories from your biggest advocates of all - happy customers! Through capturing the positive impact you’ve had on their businesses, you can use these to build trust with their peers and reduce sales cycles.
There are trusted experts and creators in every B2B niche who have spent years building communities which contain your target audience. If you don't own the conversation, one of your competitors will.
With years of experience working with B2B brands, we can help you understand where to implement influencer marketing into your wider approach, how it will positively impact your other channels, provide a full strategy and work with talent partners and creators to source the best people for your brand.
On average, your employees have a network that is 10x larger than your company’s follower base (LinkedIn), opening up the possibility of amplifying brand visibility much more than traditional marketing channels.
We support your teams from end-to-end to take the scaries out of posting. It's a process of discovery, building, education and engagement, so they can start sharing their expert insights and becoming more influential to prospects and customers.
The use of client testimonials to support your advocacy strategy not only drives brand awareness, but also attracts new customers, shortens sales cycles and closes deals, faster.
We handle all the leg work - just let us know who to contact and we will take care of all interviews, written case studies and social assets
Establish credibility early by partnering with thought leaders who your buyers trust, providing another layer of validation and positively impacting the sales cycle.
People say 'yes' to people they like and trust. This is why having a team of external creators, employee thought leaders, and success stories from your prospect's differentiates your company from competitors.
Paid advertising and internal content production are becoming increasingly expensive. Our advocacy strategies leverage storytelling and human-connection via your network to expand reach at a reduced cost.
Meet your buyers where they are and engage with them in a way that builds trust. Through leveraging personal networks, you can create strong organic reach at a lower cost.
Start and contribute towards valuable conversations with prospects via your team, external influencers and your customers.
Stay front of mind for prospects so you're the first brand they think of when
they're in-market.
Jen Tinson, Social Media Manager
We provide support with media strategy on a freelance basis, so you can dial the support up and down, as you need it. With 12 years in marketing and a wealth of experience leading, developing, and authoring cross-channel media strategy for complex B2B organisations with multiple business units, rest assured you're in good hands.
Get in touch to discuss your challenges and we can chat through what support might look like.